Pricing
Free to start. Pro when you want more.
Free forever for everyday logging, sync, timers, and memory. Pro personalizes Smart Day to your baby and unlocks keepsakes, photo food logging, and your whole care team — for $6.99 a month, or $49.99 a year.
Free
$0forever
Everything you need to get started.
- Unlimited child profiles
- All 20+ activity log types
- Voice logging — in-app mic, plus Siri & Shortcuts (iPhone)
- Live Activities & Dynamic Island timers (iPhone)
- Caregiver sync (Viewer + Sitter presets)
- Shared baby-name shortlist for co-parents
- Timeline, agenda, and growth charts
- Memory book — view in-app & export a plain PDF
- Birth plan & hospital bag, with a shareable PDF
- Recent data export (CSV)
ProRecommended
$6.99/ month
$49.99 / yearSave ~40%
Everything in Free, plus AI and exports.
- Personalized Smart Day — learns your baby's rhythm
- Unlimited memory photos
- Unlimited co-parents, caregivers & sitter handoffs
- AI photo food logging & unlimited voice
- Apple Health import for pregnancy vitals (iPhone)
- Designed keepsake memory book (PDF layout)
- Complete Excel export of your full history
Billed by the App Store or Google Play. Cancel anytime from your device's subscription settings. Pro is per account — the free tier already includes a co-parent and a sitter.
Frequently asked.
Can I cancel anytime?
Yes. Pro is a standard auto-renewing subscription billed by the App Store or Google Play. Cancel from your device's subscription settings and you'll keep Pro access until the end of the current period.
What happens to my data if I downgrade?
It stays exactly where it is — in your account. Pro features stop generating new output, but everything you've already created (Smart Day history, exported PDFs, memory books) stays exactly as it is.
Is there a family plan?
No — Pro is a per-account subscription. Your household can already collaborate on the free tier (one co-parent and one sitter included), and Pro makes co-parents and sitters unlimited. Anyone who wants Pro features on their own account subscribes individually; there's no shared or family entitlement.
Why is yearly so much cheaper?
Yearly saves you about 40% versus paying month to month. The price you sign up at is the price you keep — no auto-bump at renewal.
What about loss surfaces?
Pregnancy and memory surfaces never show a Pro upsell when grief or loss is detected. That's a non-negotiable design rule in the codebase, not a marketing line.
Where can I read your privacy policy?
On the privacy page — link in the footer.